When the village’s first supermarket opens its doors in 1975, Freddy’s isolated life is turned upside down. To celebrate its opening, the supermarket organises a bicycle race of which the winner will get to meet Eddy Merckx. Freddy’s father, a fervent opponent of the supermarket, wants nothing to do with the race. Freddy enters secretly. Participation in the race opens up a new world, not only for Freddy, but also for all those around him.